Selling a healthcare-based business is usually a long, stressful process. If you try to do it on your own, it drains your time and attention from running the business you are trying to sell. At the time when increasing business value is of the utmost importance, you are forced to spend most of your time and energy finding a buyer and managing the sale.

 

That is where an experienced intermediary can pay big dividends. There are many areas where the expertise of a business intermediary pays off:

 

Confidentiality. If you try to sell your own business, it will not be long before everyone who matters will know. Employees, customers, suppliers, and bankers get nervous, and competitors try to take advantage. A business intermediary will protect your company’s identity by using non-identifying marketing, carefully screening potential buyers, and only disclosing information under strict non-disclosure.

 

Business Continuity. Selling a business is time-consuming for an owner who already is probably wearing many hats. By taking on the additional load of selling the business, essential functions will get less attention and possibly damage the business. While an intermediary is working on the sale, the owner can maintain a focus on running the business.

 

Reaching Potential Buyers. Business intermediaries have the resources to reach a large, and diverse, base of buyers. Whether, it be an individual buyer, strategic buyer, or financial buyer, an intermediary will make sure your business is well represented.

 

Balance of Experience. Most corporate buyers have purchased multiple businesses, while the typical seller has been involved in only one or two sales. An experienced business intermediary can level the playing field for a business owner making his one and only business sale.

 

Utilizing the services of an experienced, professional business intermediary allows the owner to focus on running the business, lessening the risk of a drop in business value during the sale. A sale facilitated by a business intermediary helps maximize sales proceeds by involving a large universe of buyers in a confidential, competitive bidding process.